Business Communications & Marketing
What Makes Us Different?
The Marketing and Communications Division of Balance Plus offers business writing and communications consulting services that are distinguished by their focus on successful results. It’s not enough simply to produce a document or program – the piece must achieve the objective for which it was written.
The average small- to medium-sized business spends several hundred to several thousand dollars monthly on sales vehicles such as yellow pages ads, newspaper ads, and direct mail, as well as on various other types of internal and external communication pieces. But if the writing doesn’t produce the desired results, what’s the point? We specialize in strategic communications. On behalf of our clients, we produce external communications plans featuring marketing pieces designed to accomplish three strategic objectives:
1 – First, to INFORM. Our pieces communicate intended information about your business and/or your products and services to the desired audience(s), using the medium/media most likely to reach those audiences.
2 – Second, to POSITION. Our pieces teach the audiences how your products and services favorably differ from those of your competitors. They promote your competitive advantages and seek to minimize any competitive disadvantages.
3 – Third, to CHANGE PERCEPTION. Our pieces work to bring about the attitudinal changes that result in behavior change. By coming to see your business and its products and services in a more positive light, people will be motivated to contact you.
Whom Do We Help?
At Balance Plus Business Communications & Marketing, we help a wide range of clients, from small businesses to shopping centers to corporations and from start-ups to established companies looking to get to the next level. Specifically, we work with whoever in the client company has the responsibility to:
- increase company visibility
- build a more dynamic company image
- develop materials that target a wider audience
- position the company more effectively against its competitors
- increase sales
Where Do We Start?
Yes, the bottom line is to increase sales, but that may not be the starting point. We often find that a company is unable to clearly define itself. It may have no clear mission statement or understanding of its place in the competitive landscape. The small business owner in particular is commonly unable to identify the reason(s) why a customer should patronize his or her business, rather than the competitor's.
What Do We Do?
Our solution is to work with the client to surface issues such as:
- Which aspects of his business does he or she particularly enjoy doing?
- Which areas are his or her specialties – things that perhaps other businesses in the same category cannot provide?
- What are the most profitable parts of the business?
- Conversely, what aspects of the business have potential, but aren't yet producing results?
- Who are the main competitors?
- What makes them successful?
How Does That Help?
All that information can then be used to formulate a mission statement, or statement of purpose – from which a marketing plan then can be developed.
The point is this: we find that many clients are not yet ready for the writing process to begin, because they don't yet know what they should say – and to whom. To try to write marketing materials before going through the process described above would result in wasted time and money. In fact, this happens to lots of businesses – they have marketing materials produced too soon, only to discover that the materials don’t work!
To learn more about how Balance Plus’ Business Communications & Marketing can help your business grow, call and ask about our free initial consultation. You can our office toll-free at 866-982-2445. Alternatively, you can call Dane Pascoe on his cell phone at 925-325-4338 or e-mail him at: dane@balanceplus.net
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