About Us

Cory McDade, Founder and President of Balance Plus, has over 25 years’ experience providing accounting, bookkeeping, and various services in a wide range of business industries, both as an employee, where she served in managerial positions, and as a business owner. Her expertise lies in enabling business owners to capture and interpret the financial data that helps them to effectively manage their business, and to make decisions that help enable companies to prosper and grow. Begun as a one-woman business in 2004, Balance Plus soon grew to the point of having several highly experienced staff accountants to serve its clients. Then, in 2006, Cory expanded the company to include a Division of Business Communications & Marketing. Cory is a member of the QuickBooks ProAdvisor Program and the American Institute of Professional Bookkeepers.

 

 

Dane Pascoe has worked as a professional writer for over 30 years, developing training materials, marketing and advertising programs, internal communications vehicles, public relations campaigns, and audiovisual scripts for dozens of clients, including:

  • IBM
  • Job Corps
  • U.S. Navy
  • McGraw-Hill Publishing
  • AT&T
  • Pacific Bell and Pacific Telesis
  • The University of California
  • Toshiba International
  • Ben & Jerry’s Ice Cream
  • Papa John’s Pizza
  • American Academy of Ophthalmology
  • Adaptive Broadband Corporation
  • Advanced Fibre Communications
Dane has received awards from organizations including the SF Publicity Club, the John Muir Memorial Hospital Medical Film Festival, the Pacific Bell Council of Leaders, and the International Association of Business Communicators. A published author and poet, Dane holds a master’s degree in the teaching of writing and he has taught writing, marketing, and public relations courses at the university and postgraduate levels.